Campaign Benchmarks

What are campaign benchmarks?

Ccyfer contains performance benchmarks from 188+ real campaigns run for Indian businesses across Meta Ads, Google Ads, and LinkedIn Ads. These are not global averages — they are Indian market data with INR values.

Industries covered

Healthcare, D2C Beauty, Real Estate, EdTech, SaaS, Finance, Restaurant, E-Commerce, Fitness, Legal, Automotive, Wedding, Travel, and General.

Metrics tracked

For each industry and platform combination:

• CPL (Cost Per Lead) — average, minimum, and maximum
• CTR (Click-Through Rate) — benchmark range
• CPM (Cost Per Mille) — benchmark range
• ROAS (Return on Ad Spend) — benchmark range
• Best format — which ad format performs best
• Best days — which days of the week drive best results
• Minimum effective daily budget — threshold below which campaigns underdeliver

How benchmarks are used

Every Campaign Planner output is graded against these benchmarks. If you plan a healthcare campaign on Meta Ads, the AI compares your budget, audience size, and KPI targets against the healthcare Meta Ads benchmark. It flags if your CPL target is unrealistic or your budget is below the minimum effective threshold.

The benchmark data is updated quarterly as new campaign data is ingested through the admin intelligence system.