Campaign Planner
What it does
The Campaign Planner generates complete, execution-ready campaign plans using AI. Every plan includes wave structure, budget allocation per platform, ad set definitions, execution calendar, predicted KPIs, and audience segmentation — all benchmarked against real Indian campaign data.
Who it is for
Media buyers, campaign managers, and agency strategists who need to produce professional campaign plans for client presentations and internal execution.
How to use it
Inputs
| Field | Description | Example |
|-------|-------------|---------|
| Products/Services | What the campaign promotes | "Knee Replacement Surgery, Stem Cell Therapy" |
| Budget | Total campaign budget in INR | ₹1,50,000 |
| Platforms | Ad platforms to plan for | Meta Ads, Google Ads |
| Start Date | Campaign launch date | 2026-07-15 |
| Duration | Campaign length in weeks | 6 weeks |
| Goal | Primary campaign objective | Lead generation |
| Target Audience | Who to reach | "Adults 35-65, Tier 1 cities, considering orthopaedic treatment" |
What the AI generates
Wave Structure — Campaigns are split into 2-3 waves:
- Wave 1 (Week 1-2): Awareness and audience building
- Wave 2 (Week 3-4): Conversion push with retargeting
- Wave 3 (Week 5-6): Recall and optimisation
Budget Allocation — Per platform, per wave, with daily spend recommendations and minimum effective budget thresholds based on benchmark data.
Ad Sets — 3-5 ad set definitions per wave with audience targeting, placement recommendations, bid strategy, and creative direction.
Execution Calendar — Day-by-day schedule showing which ads launch, which get paused, and which get budget increases.
Predicted KPIs — CPL, CTR, CPM, and ROAS predictions based on niche benchmarks. These are not guesses — they are drawn from 188+ real Indian campaigns in the same industry.
How it connects to other tools
The Campaign Planner output feeds into the Content Calendar automatically. Campaign launch dates become content milestones — the calendar builds awareness content before launch and support content during the campaign.
Audience psychology from the Audience Mindset tool is injected into ad set targeting and messaging recommendations.
Tips for best results
- Be specific about products. "Hair transplant for men aged 25-40" produces better results than "healthcare services."
- Set realistic budgets. The AI will flag if your budget is below the minimum effective threshold for your niche.
- Use the Super Planner to run Campaign + Calendar + SEO in sequence for a complete strategy in one step.